VaynerMedia | Digital Graphic Designer
Animation/Social Media Design
"The Prancing Elites Project" follows a dance team from Mobile, Alabama, challenging gender norms and societal expectations. The show offers a blend of entertainment, personal struggles, and cultural impact, promoting acceptance and self-expression.
Design Strategy
I compiled clips to create highlights, reflecting the show’s vibrant energy and themes of individuality and resilience. The animations aligned with the team’s lively spirit, engaging viewers ahead of each episode.
Solutions
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The posts were optimized for social media to resonate with the show’s diverse and supportive audience.
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Emphasized moments of celebration, dance, and empowerment to align with the core message of inclusion.
Impact
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Increased audience engagement across platforms like Instagram and Twitter.
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Positive viewer feedback indicated excitement around new episodes, with higher social media impressions tied to the countdown posts.
