VaynerMedia| Digital Graphic Designer
Animation/Social Media Design
"Adam Ruins Everything" on TruTV blends comedy and investigative journalism as host Adam Conover humorously uncovers unexpected truths about various societal topics. This entertaining yet informative approach encourages viewers to rethink familiar ideas and systems, from workplace dynamics to forensic science.
Design Strategy
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Maintain brand consistency across multiple digital platforms.
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Engage both consumer and professional audiences effectively.
Solutions
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The animations were designed to capture the show’s witty and factual style, resonating with curious and socially-conscious viewers.
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Platform-specific optimizations ensured compatibility across channels where the campaign was deployed, including Twitter and Instagram.
Impact
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The GIF countdowns increased social engagement and impressions leading up to the premiere.
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Viewer excitement translated into high interaction with the campaign’s posts, contributing to the show’s early success and retention on TruTV.
