Lord + Taylor | Freelance Digital Designer
Art Direction/Content Creation/Animation/UX/UI Design/Email Design
Lord + Taylor's Best-Priced Secret campaign aimed to promote deals and discounts with a playful, engaging approach to drive traffic to their stores and online shop.
Challenges
I created taxi toppers, Snapchat filters, and digital ads to promote the campaign across various channels. The designs captured the excitement of secret sales with vibrant visuals, focusing on bold typography and call-to-action elements.
Solutions
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Developed mobile-friendly Snapchat filters to connect with younger audiences.
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Ensured the ads integrated seamlessly with city environments through eye-catching taxi toppers.
Impact
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Boosted brand visibility in urban settings through taxi ads.
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Snapchat filters enhanced audience engagement, driving campaign buzz on social media.
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Digital ads generated increased click-through rates, translating into higher traffic for both physical and online stores.
