Function Growth | Associate Director, Digital Design
Art Direction/Creative Strategy/Content Creation/Animation
Wellow, a health and wellness company, focuses on improving circulation to help people maintain an active lifestyle effortlessly. At Wellow, I led a comprehensive rebranding initiative to modernize the company’s digital presence.
Challenges
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User-Centered Design: Conducted user research to inform design decisions.
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Visual Redesign: Updated the color palette, typography, and imagery.
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Enhanced Web Optimizations: Improved site architecture for intuitive navigation.
Solutions
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Increased Engagement: User engagement rose by 30%.
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Higher Conversion Rates: Conversion rates improved by 25%.
Awards/Features
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2024 Fast Company Most Innovative Companies, #3 in Wellness & Personal Care
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2023 OMMA Award for Best in Apparel/Fashion for Wide Calf Sock Launch
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Fast Company, Health, InStyle, NBC, NBCSelect, New York Magazine, New York Times Wirecutter, USAToday, FOX, GQ, CBS
CTV
UGC with Bill Walton
Emails
Paid/Organic Ads
Web Design
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