Real Chemistry (W2O Group) | Art Director
Art Direction/Creative Strategy/Content Creation/Animation/Storyboarding/
Email Design/UX/UI Design/Print Design
Restylane is a dermal filler designed to enhance lip volume and minimize wrinkles around the mouth, providing natural-looking results. As an Art Director, I focused on animating social media videos in collaboration with a copywriter to maintain brand consistency and effectively reach the target audience.
Challenges
-
Convey the benefits and natural results of Restylane Defyne through engaging visual content.
-
Ensure that the animations resonate with and attract the target demographic.
Solutions
-
Collaborative Content Creation: Worked closely with a copywriter to develop scripts and storyboards for the animations. Ensured the messaging was clear, concise, and aligned with the brand’s voice.
-
Animated Social Media Videos: Created dynamic and visually appealing animations that highlighted the key benefits of Restylane Kysse. Focused on showing real-life results and the science behind the product to build trust and credibility.
-
Target Audience Focus:Tailored the content to appeal specifically to the target demographic, emphasizing the natural and subtle enhancements that Restylane Defyne provides. Used insights from market research to guide the visual style and messaging of the animations.
Impact
-
Increased Engagement: The animated videos significantly boosted social media interaction and engagement, drawing more attention to the Restylane brand.
-
Brand Consistency: Maintained a cohesive and consistent brand image across all social media platforms, reinforcing brand recognition and trust.
-
Educational Value: Successfully educated the audience about the benefits and unique qualities of Restylane Kysse, leading to an increase in customer interest and inquiries.
