Devries Global ( IPG) | Senior Art Director
Photo Retouching | Animation |Social Media Design | Photography Art Direction
As Senior Art Director for this project, I focused on appealing to affluent consumers with curly hair through dynamic photoshoots and engaging social media content.
Challenges
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Highlighting the unique needs and beauty of curly hair.
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Creating high-quality, visually compelling content that resonates with the target audience.
Solutions
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Photoshoots: Conducted both virtual and in-person photoshoots, ensuring high-quality visuals.
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Image Retouching: Enhanced images to maintain brand standards.
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Content Creation: Developed engaging social media content to connect with and inspire the audience.
Impact
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Enhanced Visual Identity: Improved brand recognition with high-quality, consistent imagery.
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Increased Engagement: Boosted social media interaction and follower growth.
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Customer Connection: Strengthened relationships with the target audience through relatable and inspiring content.
