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Victoria's Secret | Digital Graphic Designer
Animation/Email Design/Banner Design
At Victoria's Secret, a leading global retailer of lingerie and beauty products, I served as a Digital Designer responsible for creating a range of digital assets aimed at enhancing customer engagement and driving sales across international markets.
Challenges
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Design digital content that resonates across multiple languages and cultures.
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Ensure brand consistency while adapting content for different international sites.
Solutions
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Retargeting Ads and Emails: Designed compelling email campaigns and retargeting ads, ensuring consistency with Victoria's Secret's brand identity across Spanish, German, and French language markets.
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Web Banners and OLAs: Created dynamic web banners and online advertisements (OLAs) with animated GIFs to engage online shoppers and drive conversions.
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Image Mapping: Implemented image mapping for web banners to create interactive experiences that guide users to relevant content or products.
Impact
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Global Reach: Successfully localized content for international markets, maintaining brand integrity while appealing to diverse audiences.
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Enhanced Engagement: The use of animation and interactive elements helped capture user attention and increased click-through rates on digital campaigns.
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Streamlined Design Process: Efficiently managed multiple deliverables across different languages and currencies, ensuring timely and effective campaign rollouts.
Homepage Layouts
OLA Banners
