Real Chemistry (W2O Group) | Art Director
Art Direction/Creative Strategy/Content Creation/Animation
Phexxi is a hormone-free contraceptive gel for women that provides on-demand birth control. As an Art Director, I collaborated with a copywriter to animate social media videos, maintaining brand integrity and targeting the appropriate audience.
Challenges
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Communicate the unique benefits of Phexxi effectively.
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Engage the target audience with visually appealing content.
Solutions
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Collaborative Approach: Worked closely with a copywriter to ensure cohesive messaging and branding.
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Animation: Created engaging social media videos highlighting Phexxi’s features and benefits.
Impact
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Increased Engagement: Boosted social media interaction and awareness.
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Brand Consistency: Ensured alignment with Phexxi’s branding and target audience.
